The experience economy has become a lifestyle choice, with consumers now consistently prioritising an emotional return on investment over physical. Whether it is a gig, a sports event or leisure activity, destinations need to provide memorable experiences in inspiring places.
What role do stadiums, arenas, entertainment, and grassroots venues play in driving visitors, investment and economic growth into a destination and how can the public and private sector work together to maximise opportunities in the sector?
This panel will explore the future of major events and their role in the UK’s economy, the importance of strong partnerships and the environment needed to get developments off the ground.
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